June 22nd, 2009

“Pentagram first provided Tennis with a new font family to draw from. Working with designer Rami Moghadam, Hayman created a custom logo for the masthead, based on the rounded fonts and typographic language of the mid-seventies to early eighties. Moving away from the generic and static Helvetica, the main font became Omnes, modified by Joshua Darden of Darden Studios. The new faces combine the sport’s outdoor energy with the soft springy roundness of a tennis ball; you can almost hear it bounce on the white space.”

More after the jump from Luke Hayman.