A friend recently asked why it seemed like there weren’t any major brands taking significant steps to boost the economy. I did a little research of my own, and here are a few examples (links below).
“Intel has announced a $7bn investment over two years in new manufacturing facilities in the US, going against the trend of cutbacks in corporate capital spending in the teeth of a recession.”
“Microsoft Corp. said it hired a former Wal-Mart Stores Inc. executive to help the company open its own retail stores, a strategy shift that borrows from the playbook of rival Apple Inc.”
Jet maker Cessna is fighting to save thousands of US jobs by combating misconceptions through an aggressive advertising campaign.
“The jet makers were unprepared for the backlash from Middle America. The irony, they say, is that many of the blue-collar layoffs at Cessna, Gulfstream and Hawker Beechcraft Corp. have been in places like Wichita, Kan., and Dallas.”
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