December 23rd, 2008
Inspired? Share.
Check out this neat little facebook application from IDEO, which allows you to invite you and your friends to share your inspirations.
Check out this neat little facebook application from IDEO, which allows you to invite you and your friends to share your inspirations.
R/GA has returned to Nike.com for another update: they make a habit of updating their consumer facing website more than most other brands. This refresh is more evolution than revolution, taking its cues from some of the Nike plus work. I like that the site has gone to more of a limited flash-based interface for video, rather than for the whole landing page experience; the content feels a little bit more bite sized and accessible. I do wish there was a way to make better use of the marquis video area, rather than having each link send you to another new website.
A clever plug-in from the cafe society:
We developed a Firefox ad-on that enables the Internet user to edit and print his own “web book”. The key point of the project is the transformation of website fragments (text and images) into a printable booklet. With a click of a button, the web fragments become editable, and the booklet can be extended with personal content, notes etc. The structure of the book layout offers enough basic flexibility to let everyone pursue his own design. We are interested in visualizing the fragmented “Internet Reading”, and curious as to how Internet users will develop their own design language with the help of this new tool. Our aim is that this browser extension will serve as an essential Internet research assistant for the casual and common user.


I’m a fan of the identity designed by Design Science Office, in addition to the extreme column page layout for Dezeen Magazine. The content is nice: timely, if not the most unique design related editorial. I’m surprised I hadn’t heard of this publication before now.

For the 2007 release of the remake, by the same director.
This is an amusing new online campaign running for Microsoft Windows; kind of a “we’ve substituted your normal operating system for Folger’s Crystals” approach.
I can imagine it would be a challenging and unusual brand problem for a any company to take on Apple, let alone combat the sort of negative PR that has been generated by Microsoft itself over the past 10+ years.



The Houston Fence is a temporary outdoor installation on chain-link fences inspired by QR code barcode patterns. These bar codes, when scanned with a mobile phone, allow pedestrians to seamlessly connect to online content such as web sites, blogs and others.
Meant to be read in different scales and speeds (pedestrian, cars, bikes, etc) the two sided fence uses put-in cups as ‘pixels’ to create a permeable pattern. This pattern partially fills in the sixty chain link fences set up alongside Houston Street as safety barriers of the Houston corridor reconstruction project.
The installation, occupying four corners, seeks to identify each segment with color codes that relate to the site, the traffic and the city. Shades of green, yellow, blue and orange will mutate with the progress of the construction site.
The project was built as a result of a commission to improve fences put in place for a major street infrastructure construction project. It is located at the intersection of Broadway and Houston in New York City, a crossroads notorious for its heavy traffic.
Google has partnered with the likes of Jeff Koons, Coldplay, Philip Starck, and number of other artists, designers and architects to create custom Google homepages. However clever this idea may be, it seems to that the executions are missing an iconic shape or form, which would connect them all back to Google. In the same way that the Coca-Cola guest artist work all revolves around the iconic Coke bottle, these executions should somehow connect to Google’s brand equity.