June 25th, 2009
Observed: idsgn
Archive for the 'design' Category
June 22nd, 2009
Deanne Cheuk for Dell Studio
June 22nd, 2009
Tennis Magazine Redesign
“Pentagram first provided Tennis with a new font family to draw from. Working with designer Rami Moghadam, Hayman created a custom logo for the masthead, based on the rounded fonts and typographic language of the mid-seventies to early eighties. Moving away from the generic and static Helvetica, the main font became Omnes, modified by Joshua Darden of Darden Studios. The new faces combine the sport’s outdoor energy with the soft springy roundness of a tennis ball; you can almost hear it bounce on the white space.”
More after the jump from Luke Hayman.
June 2nd, 2009
Is This a Brand Language for Ericsson?
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ALICANTE, SPAIN - OCTOBER 11: The Ericsson Racing Team - Ericsson 4 sails during the start of the first leg of the Volvo Ocean Race from Alicante to Cape Town on October 11, 2008 in Alicante, Spain. The fleet of eight teams participating in the Volvo Ocean Race will race arround the world over ten legs to finish in St Petersburg in late June. (Photo by Jasper Juinen/Getty Images)
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This grid system of hash marks fits so nicely within the Ericsson identity - why does this brand language seem to be limited purely to their racing team?
May 15th, 2009
Doodle 4 Google
Sometimes this kind of contest is questionable, but I think Google’s effort here is well intentioned and the results from some of the kids are truly remarkable. See my vote from 12 year old (!) Abigail Kois above.
May 11th, 2009
NL 2028 Olympic Identity
Proposed? Real? I can’t read dutch.
April 29th, 2009
Trollback’s ESPNEWS Identity
A kind of amazing new rebrand for ESPNEWS by Trollback. “The package builds on the notion of ESPNEWS as the center of the sports information universe; the nucleus for news, statistics, scores and opinions of athletes, experts of fans.” More details as well as the quicktime movie after the jump.
April 27th, 2009
Pepsi Throwback Commercial
April 21st, 2009
Observed: isklar Norwegian Water
The exceptional Isklar bottle, inspired by the diamond like qualities of a glacier, mirrors nature by refracting light through its facets. The bottle’s multifaceted shape demanded Sidel, the beverage supplier’s, know how in design, blow molding and labeling. “Sidel played a major role in validating this bottle’s technical performance and in guaranteeing the bottle’s mass production at high speeds.”
Designers Blue Marlin comment on the project: “We took inspiration from the beauty and folklore of the Hardanger source region to devise the brand’s core concepts – sparkling ideas that went on to inform all aspects of the brand: the name, brand identity, product portfolio structure, and crystalline bottle structure”.
Via popsop.com
April 17th, 2009
Comic Sans walks into a bar…
“Vincent Connare designed the ubiquitous, bubbly Comic Sans typeface, but he sympathizes with the world-wide movement to ban it.
Mr. Connare has looked on, alternately amused and mortified, as Comic Sans has spread from a software project at Microsoft Corp. 15 years ago to grade-school fliers and holiday newsletters, Disney ads and Beanie Baby tags, business emails, street signs, Bibles, porn sites, gravestones and hospital posters about bowel cancer.”